How to Become a Bookie: Practical, Easy Guide


Quick Steps to become a bookie

If you want to learn How to Become a Bookie, this article can definitely guide you in the right direction.

Quick Steps to Learn How to Become A Bookie:

  1. Do your research and learn as much as possible from experienced sources
  2. Get a great Bookie Software
  3. Get players
  4. Start running a succesful sports betting operation

Let’s first define what a modern bookmaking agent is: A person who provides wagering and gambling services for players. As a bookmaker, your job is to:

  • Process the action of players
  • Pay winners
  • Collect winnings
  • Pay for PPH services
  • Get new customers

How to Become a Bookie: The Learning Curve

Now, when it comes to the learning process, everything starts with a passion for sports betting and gaming. Learn as much as possible about wagering types. Also about the different sports leagues, teams and players. And, don’t forget to learn about casino games. And everything related to how a gambling business works.

It’s also important to get some mentoring. This means that you should talk to a pro bookie that can you give his personal insights on the business. Then, move on to the financials. How do you get the cash to get started? Here we give you some useful ideas. Next, you need to acquire Pay per Head services. This includes:

  • The sports betting software you’ll need to monitor the action of players and manage their accounts.
  • Access to online sportsbook and gaming, and call center wagering for players.

Then, it’s time to market your business. This can be done by going out there and getting clients, searching for online players, and also working with sub-agents that can get you the customers you need.

How to Become a Bookie: The Step-by-Step Process

This is the simple step-by-step process to learn how to become a bookie:

  • Step 1: Learn as much as possible, and get mentoring
  • Step 2: Get the money you need
  • Step 3: Learn about, and get Pay per Head services
  • Step 4: Get clients

How To Become A Bookie | Step 1: Learn as much as possible, and get mentoring

If you want to learn How to Become a Bookie, these are the areas you should focus on:

  • Sports and sports math
  • Betting types and casino games
  • Accounting
  • Business
  • Sales

How To Become A Bookie: Sports and Sports Math

Learn everything about the most important sports leagues. This includes the top American leagues, such as the NFL, NBA, MLB, NHL, and NCAA. Go league by league, team by team, and player by player. You want to know:

  • How competitive a team currently is
  • Are the players from the team in the same condition as last season?
  • What are the new players that can make a difference in their new teams?
  • Are key players currently injured?
  • Are the replacements for injured key players better or worst?

These are the kind of questions that can help you determine what the dominant teams are going to be for the next season. And then, you can use that knowledge to make the best decisions for your sports betting operation. In order to run a successful wagering and gambling business, you don’t have to acquire a “math whizz” status.

In fact, all you need to do is to learn the math that’s directly related to sports betting and gaming. If you know a local bookie, try to get him to teach you all he knows. Also, if you’re partnering with an agent, make sure to absorb all of his knowledge. Indeed, to acquire information from different sources is really the best way to get familiar with sports math.

How To Become A Bookie: Betting Types and Casino Games

If you really want to learn How to Become a Bookie, you should also invest some time into acquiring knowledge on betting types and casino games. It’s important to mention that by working with a price per head shop; you really don’t need to process wagers yourself.

But, it’s good that you know how wagers and casino games work so you become more and more professional every day. And the reason you want to do this is because this can allow you to present a better image to prospective new clients; allowing you to sign them up more easily.

How To Become A Bookie: Accounting

If you’re planning to start a medium or large wagering operation, you’ll need the help of a good accountant. This is an important factor to consider when learning How to Become a Bookie. Your best bet is to hire someone full time. And the reason for that is because this person can help you keep the figures for your operation in order.

Yo u can even grant your accountant access to your sportsbook software. Using this tool, your accounting professional can compare the figures related to the wagering action of players; against your actual profits/losses. So, the bookie software can always provide you with accurate data your operation needs.

And, by working with an accountant, you can have a clearer picture of your real earnings. Doubtlessly, learning the basics of accounting can also help you a lot. This is because you’ll be able to understand everything your accountant has to say related to the finances of your operation.

How To Become A Bookie: Business

When learning How to Become a Bookie, it’s also a good idea to acquire some knowledge of the business. This can definitely help you manage your sports betting and gaming operation in a more efficient way. Just like with sports math, you don’t have to become a professional at it. All you need to do is to know some business basics that can help take the necessary steps that can lead you in the right direction.

You can start by visiting some online stores, like Amazon, and grab some good business books. The kind of books you get really depends on your current level of expertise. If you’re not really familiar with business concepts at all, then start with some very basic books. On the other hand, if you do know the basics, it’s never a bad idea to learn some more! This means that you can become a constant learner, and apply this mentality to all aspects of your operation.

How To Become A Bookie: Sales

Another area you can also try to master as much as possible is sales. This is a very important area of your business, and if you manage to become a successful salesman; the profits of your wagering and gambling operation can grow substantially. You want to acquire an “ABC” mentality. This means that you should ABC, or Always Be Closing.

This means that every person out there is a potential client. So, try to always be alert for new prospective customers. For example, if sports betting and gaming suddenly show up in a conversation, take the opportunity to offer your bookie services. Just remember that sales are basically the tool that can help you achieve your dreams as a top bookmaker.

How To Become A Bookie | Step 2: Get the Money You Need

The second step in our How to Become a Bookie guide is to get the cash you’ll need. Without cash, it’s impossible to start a wagering operation. The reason for this is because a successful sports betting business is directly linked to a good reputation. And, the only way to acquire this good name amongst bettors is to always pay on time.

So, you need some startup funds to pay winning bets. If you fail to pay your winning players, the latter can spread bad word of mouth. And this can pretty much seal the fate of your operation. Now, you’ll only need some cash during the first stages of the business. Later on, you can continue to pay winners out of your own profits.

If you have the cash that you need to start your sports betting and gaming operation, then you’re all set. On the other hand, if you need to get the funds from somewhere, here are some useful ideas:

  • Family members or friends
  • Investors

Family members or friends

If there’s someone close to you that can get you the cash you need to get started, then don’t hesitate to ask. Now, if there’s someone in your family that places wagers or gambles, and has liquidity, that person is a great candidate.

In fact, partnering up with your family member or friend may be a good option. It really all depends on what your business goals are.


Getting an investor is also part of learning How to Become a Bookie. If this is your preferred option, it’s important to point out that there are different types of investors. For example, Investor A may want to give you the cash you need for a cut of your profits on a monthly basis; until you pay back everything, including interests.

Or Investor B can also give you the money, but he wants to partner up with you. If you go for the latter option, it means that you will no longer be the sole owner of your sports betting and gaming operation.

This means that your investing partner will also be able to make decisions that can influence the direction of your business. If you’re a bookmaking agent that wants as much freedom as possible, this is then not an option for you.

Instead, try to find an investor that can give you the money you need in exchange for a profit. Or, if you’re in fact ok with not being the sole decision-maker of your operation; then this type of partnership may just work great.

How To Become A Bookie | Step 3: Learn About, and Get Pay per Head Services

Learning about How to Become a Bookie involves getting familiar with the Pay per Head services from the PPH Shop. These solutions can be easily obtained from a price per head company. And, in order to get the best value for your cash, make sure to sign up with a PPH Shop that’s located offshore. You want to do this because by operating overseas, the Pay per Head company can save substantially in overhead costs.

And this translates into better services for lower prices for bookmaking agents. These are the solutions you can obtain by working with a reputable offshore PPH Shop:

  • Bookie software
  • Online wagering and gambling
  • Call center access

How To Become A Bookie: Bookie software

The bookie software is the data management tool you will be using to run your wagering and gambling operation.

How To Become A Bookie: Reports

It includes many outstanding reports that display different data related to the action of players. These reports show information in real-time. This means that the data you’re seeing reflects exactly what’s actually going on with your operation at the moment. Having access to such accurate info is really advantageous for you as a top bookmaker. And the reason is because it allows you to take the kind of decisions that can save you a lot of money; and make you some more in the process.

How To Become A Bookie: Betting Lines

This bookmaking software also allows you to manage wagering lines. Although the price per head shop offers you the complete line moving service for both sports betting and horses; you may still want to move a line here and there from time to time.

How To Become A Bookie: Player Management

You can also use this bookie software to manage your players. This means that you can:

  • Open or close accounts: You’re able to open a brand new account at any time. And, if you need to, you can also shut down player accounts.
  • Edit credit limits: You can also easily edit the amount of cash that’s reflected in the account of a player.
  • Edit sports betting and gaming limits: And, of course, you’re also able to edit the limits for the different wagering types, and for different sports.

How To Become A Bookie: Online Wagering and Gambling

This is the online service that allows your players to place bets on horses and sports. And, if you pay the PPH Shop an extra, you can also get your own online gambling operation. This means that you can count on both a fully working sportsbook and casino! Doubtlessly, this is something you want to do, because it allows you to double your profits in an effortless way.

Website Types

Now, by working with a reputable Pay per Head services provider, you can choose between two types of sites:

  • Standard: This is a site that’s shared by many agents and their respective players. It’s a great option, and also the cheapest one.
  • Customized: This is a website that includes its own domain name and website design. For example, you can choose, and also pick your favorite site skin.

How To Become A Bookie: Call Center Access

You also want to sign up with an overseas Pay per Head shop because of its call center. This is an important factor related to learning How to Become a Bookie. And, your best choice is a PPH Shop located in Costa Rica. That’s because this is a country that counts with favorable gambling laws. This means that this is a nation that offers all the right conditions to allow price per head companies to offer great services for the lowest prices.

These are the reasons why an offshore call center is definitely more advantageous for your sports betting and gaming operation:

  • Experienced wagering clerks
  • The best technology and infrastructure

Experienced Wagering Clerks

Signing up with an offshore PPH Shop means that your players are going to be dealing with the best wagering clerks. The reason is because an overseas price per head company counts with skilled sports betting clerks that are able to manage each and every single call with respect and professionalism.

The Best Technology and Infrastructure

The offices where the call center is located are modern and are packed with the best communications technology. As mentioned above, you want to work with a Pay per Head shop from Costa Rica. This is almost a guarantee that you’ll be working with a company that counts with a high-end call center. And this is exactly what you need to enhance your image as a bookmaking agent.

How To Become A Bookie | Step 4: Get Clients

The last step related to learning How to Become a Bookie it’s all about marketing your business. There are 4 main ways to do it:

  • Go out there and find them
  • Referrals
  • Online marketing

Go Out There and Find Them

If you really want to be successful, you need to put some effort into acquiring new clients on a regular basis. This means that you need to go out there and try to sign up as many players as possible. You can start by asking the people you know, such as friends and family. Then, you can move to market your business to people you don’t know. And the easiest way to get started is to visit places where players usually hang out. This includes sports bars, sports venues, etc.


Another outstanding way to get new clients in an effortless way is to offer some kind of compensation for referrals. This means that when a current client of yours refers someone to your sports betting and gaming operation; you can reward that person. This compensation can come in the form of free play credits, or a similar bonus that can get people to become enthusiastic about your rewards.

Online marketing

Needless to say, a lot of players are very active online. This includes social media, and other websites, such as forums. So, by becoming an active social media user, and visit the same site’s players visit; you can start becoming a familiar online face that people can recognize. This will allow you to earn the trust of a lot of potential new clients, to whom you can market your business after building some trust.

As you can see, learning How to Become a Bookie begins by contacting the right Pay per Head shop, then getting funded, and last but not least, to empower yourself with extra services and knowledge.